— ABOUT —
The Real Asaba
MULTI-HYPHENATE, NO APOLOGIES.
— The Person —
A creative at heart. Graphic design is my craft.
I'm a graphic designer and brand designer from Cameroon, and I'm probably more interested in making things than I am in putting a label on what I do.
Graphic design is where I started, and it's still the centre of what I do. But over the years, curiosity has pushed me into photography, video, storytelling, and a bunch of other creative rabbit holes.
It started because it was fun.
I started learning graphic design in 2018 simply because I thought it was fun. I didn't have some big plan for where it would take me. I was just curious about how images, type, colour and composition could turn an idea into something people could actually see.
The more I learned, the more I wanted to learn. What started as something I did for fun slowly became a craft I took seriously, and eventually, the thing I wanted to build my career around.
I'm still learning. I'm still experimenting. And honestly, that is probably one of the things I like most about it.
— 03 —
More than just making things look good.
For me, good design isn't about decorating something until it looks nice. It's about having an idea, finding the right way to express it, and being willing to push it further than the obvious solution.
That's why I don't really see myself as someone who just makes graphics. I like exploring ideas, trying things that haven't been tried before, and finding the detail that makes something feel unmistakably different.
If you want something with a point of view, that's where I come in.
I'm still figuring a lot of things out.
I like learning new things, getting unnecessarily obsessed with small details, experimenting with ideas that probably don't need experimenting, and occasionally disappearing down an internet rabbit hole for far too long.
But whether I'm designing, taking a photograph, or simply looking at something interesting, I'm usually thinking about how it could be made better.
Curious since 2018